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By Jeremy Schiffres, Daily and Sunday Freeman, Kingston, N.Y.

Saturday, July 28, 2012

No medal for NBC

Remember when the Olympics opening ceremony was just a parade of athletes and a torch lighting? God, I miss those days! Bigger is not always better.

Also, could NBC be any more Ameri-centric? I realize it's an American TV network broadcasting to an American audience, but don't the honchos there understand this is a worldwide sporting event? Once all the athletes were in the stadium last night, the only thing NBC showed was the ceremonial action of the moment and the reactions on the faces of the US athletes.

And to watch NBC's broadcast, you'd think the only two black people in the stadium were Kobe Bryant and LeBron James. Note to NBC: Not every great athlete is white, and your broadcasts should reflect that fact.



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